Everyone wants to be more productive. Something that is commonly associated with being more organised and productive is having an empty inbox. Reaching Inbox Zero means you have achieved your goals, and your life is in order.
But what about the tens or even hundreds of automated mailers you receive every day? It may not always be convenient to wade through them as and when they arrive, or you may want to file them to read later if they look interesting. But you don’t want them to get in the way of your real emails, the ones that make you truly productive.